Pimentae
The Female-Founded Brand Redefining Tequila
This summer, The Fluxx raises a glass to Pimentae – the premium, female-founded cocktail brand transforming the way we enjoy tequila. With a bold vision, striking design, and a flavour-first philosophy, Pimentae is quickly becoming a must-have tipple.
Founded in 2021 by Alice Parmiter and Wynter Karo, Pimentae began in a London kitchen with little more than a love for tequila, their life savings, and an ambitious idea. Inspired by their travels in Mexico and frustrated by the UK’s shot-based tequila culture, the pair set out to change perceptions and elevate the drinking experience with bar-quality, ready-to-serve cocktails made for sipping – not slamming.
Fast-forward to today, and Pimentae is one of the fastest-growing drinks brands in the UK, with listings in over 900 locations, including Waitrose, Ocado, Selfridges, John Lewis, Co-op, Wahaca, and even British Airways. Their products – available in bottles, cans, bag-in-boxes, and kegs – are crafted with premium tequila and natural ingredients, offering a full sensory experience enhanced by bespoke artwork from female artist Morgan Dagata.
The Pimentae range includes:
Spicy Margarita – the fiery best-seller
Tommy’s Margarita – a timeless classic, perfected
Cucumber Margarita – fresh, floral, and endlessly drinkable
Grapefruit Margarita – a vibrant Paloma-inspired twist
Summer Occasions to Celebrate WHILE on The Move
Pimentae’s innovative multi-format strategy means you can now enjoy their award-winning cocktails across every setting – from BBQs and picnics to bars, festivals, planes, and trains.
But it’s not just about great drinks. As part of the mere 3% of British businesses that are female-founded, Alice and Wynter are leading a new wave of female entrepreneurship in the drinks industry, where women currently hold just 4% of executive positions. Their all-female team is proof that creativity, community, and bold thinking can disrupt even the most traditional categories.
With tequila sales projected to grow 88% by 2026 and the ready-to-drink cocktail market expanding 95% year-on-year, Pimentae sits perfectly at the intersection of two booming trends – a key reason why their revenues have soared over £1.1 million in the past 12 months.
Pimentae isn’t just a cocktail. It’s a movement.
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