NEIT: The Contemporary Irish Whiskey Brand, Rewriting the Rules
A bold new name has entered the world of whiskey—and it's not here to play by the old rules. NEIT, a premium Irish whiskey brand with Italian roots and global ambition, has officially launched in the UK, introducing a design-forward spirit that speaks as much to flavour as it does to identity. Available now through Master of Malt, NEIT arrives with two distinct expressions—Mellow Spice and Toffee Dream—and a third release slated to appear at Hedonism Wines.
What sets NEIT apart is its mission: to reshape how whiskey is perceived and experienced. Rather than adhering to tradition, NEIT speaks to a new generation of drinkers—those who value flavour, story, and aesthetics in equal measure. Born from the intersection of Italian design sensibility and Irish distilling heritage, this is a whiskey brand that blends old-world craftsmanship with a new-world outlook.
A New Take on Taste
The launch collection reveals NEIT’s ambition through the glass.
Mellow Spice is a single-grain Irish whiskey, aged for ten years in bourbon barrels before being finished in Moscatel casks for two more. The result is a layered, aromatic pour, where toffee and vanilla mingle with orange zest and fresh herbs. On the palate, it’s a slow build—from gentle fruity tones to richer notes of nutmeg and butterscotch, eventually settling into a finish that moves from creamy sweetness to subtle bitterness.
Its companion, Toffee Dream, offers a deeper indulgence. This blended Irish whiskey, built on malt matured in bourbon barrels, opens with a wave of creamy vanilla and caramel-laden oak. As it evolves, hints of peppered pear, candied ginger, and warm spice add intrigue. The finish is medium-bodied and luxuriously smooth—familiar yet far from predictable.
Breaking the Cask Code
NEIT’s experimental approach to cask finishes is central to its identity. Alongside staples like ex-bourbon and Madeira barrels, the brand incorporates less conventional finishes—like Moscatel and other fortified wine casks—to build unique, unexpected flavour profiles. It’s a philosophy rooted in curiosity, designed to attract both seasoned connoisseurs and newcomers ready to discover a different side of whiskey.
More Than a Bottle
Design is integral to NEIT’s appeal. With sleek, minimal packaging that nods to both Italian refinement and global modernity, the bottle itself feels as collectable as its contents. But NEIT goes beyond surface aesthetics—positioning itself as a lifestyle brand, not just a spirit’s label. With community-driven storytelling, creative collaborations, and curated events in the pipeline, NEIT is building a cultural presence around the bottle, not just within it.
Now available to order online via Master of Malt, NEIT invites drinkers to explore a whiskey brand that’s as bold as it is beautifully balanced.