Dimorestudio’s: Rey Chair
Dimorestudio’s Rey Chair: A Contemporary Classic for Collectors
In the constantly evolving world of design, certain pieces transcend fleeting trends to become lasting cultural icons. The Rey Chair by Dimorestudio is one of those rare creations — a design that feels rooted in history yet wholly contemporary, a chair that embodies both architectural precision and human warmth. For collectors of Italian design and admirers of modern furniture classics, the Rey Chair has cemented itself as a must-have object: timeless, tactile, and endlessly relevant.
The Vision of Dimorestudio
Founded in Milan in 2003 by Emiliano Salci and Britt Moran, Dimorestudio has built an international reputation as one of the most influential design duos of our time. Their practice moves fluidly between interior architecture, product design, and installation art, with each project defined by a unique layering of past and present. Salci and Moran are known for weaving together cinematic references, mid-century modernism, and bursts of colour into spaces that feel nostalgic yet boldly innovative.
Dimore’s furniture and objects often serve as distillations of this philosophy. Like their immersive interiors, these designs are never static, they tell stories, carry contrasts, and invite emotional connection. The Rey Chair is a perfect example: a work where rigour and softness, industry and craft, coexist in harmony.
The Anatomy of a Contemporary Classic
At first glance, the stainless-steel frame of the Rey Chair is strikingly linear. Straight and precise, it recalls the language of architecture in miniature, its edges clear and uncompromising. But this steel skeleton is more than structure; it is the canvas upon which Dimore creates a dialogue of materials.
The straw seat and polished brass backrest offer a contrasting warmth, reflecting light against the coolness of steel. Together, these elements echo Italy’s craft traditions, grounding the chair in material authenticity. A rubber-covered element interrupts the formality, introducing a subtle contrast that adds comfort and completes the composition.
This play of opposites, hard and soft, industrial and organic, cold and warm, defines the Rey Chair’s appeal. It’s an object that feels functional yet poetic, a piece that sits comfortably in a minimalist loft or an eclectic collector’s apartment.
Beyond Newness: The Case for Collectability
Though the Rey Chair is not a new release, its relevance lies precisely in its refusal to chase novelty. In an era of fast design and disposable interiors, it represents permanence. For serious collectors, the value of a design object is not how new it is, but how it resonates across time. The Rey Chair does exactly that, making it a contemporary collectible destined to endure.
Much like a Gio Ponti Superleggera or a Jean Prouvé Standard Chair, the Rey deserves recognition as a work of design history. Its blend of material honesty, sculptural form, and narrative depth ensures its place among the canon of chairs that matter, chairs not just to sit on, but to live with, to collect, and to pass on.
At The Fluxx, we’ve followed Dimorestudio’s global trajectory with admiration. Our features on the Loro Piana installation in Milan 2025 and the La Dolce Vita revival for the Orient Express highlighted the studio’s extraordinary ability to merge narrative and detail at scale. The Rey Chair sits comfortably within that lineage, not as a one-off, but as part of Dimore’s evolving lexicon of design masterpieces.
In celebrating this chair, we celebrate the very ethos of Dimorestudio: design as storytelling, craft as permanence, and objects as living architecture.
Why Collect the Rey Chair?
For design-savvy collectors and luxury homeowners, the appeal of the Rey Chair lies in its unique ability to combine timelessness with craft. This is a design that refuses to age or lose relevance, grounded in a thoughtful interplay of stainless steel, straw, brass, and rubber that highlights material authenticity. Its stainless-steel frame brings an architectural clarity, resembling a structure in miniature, while the contrasting warmth of natural fibres and brass introduces a softer, more human dimension. Beyond its striking form, the chair carries an emotional resonance, balancing precision with poetry and ensuring it is as evocative as it is functional — a true contemporary collectible.
The Rey Chair is more than furniture. It is a manifesto in miniature — a statement of how design can be both timeless and contemporary, collectible and functional. For those building a portfolio of iconic pieces, it stands as one of Dimorestudio’s most enduring contributions to the landscape of global design.