Step Inside WOW!house 2025
A Masterclass in Luxury Interior Design at the Design Centre, Chelsea Harbour
Every summer, the Design Centre, Chelsea Harbour is transformed into a curated celebration of luxury interiors and innovative design thinking. This year, WOW!house 2025 returns with even greater ambition, offering an immersive journey through 22 exquisitely designed rooms and outdoor spaces created by some of the world’s leading interior designers and design studios.
Ahead of its official opening, we published a first look at WOW!house 2025, exploring the early concepts and creative visions behind each room. Now, with the showhouse in full swing, we return for a deeper dive.
Whether you’re an interior design professional, a luxury home enthusiast, or simply someone passionate about beautiful spaces, WOW!house is more than just an event—it’s a living, breathing design experience. The showhouse offers a rare opportunity to see how form and function, materials and mood, colour and concept converge to create unforgettable interiors.
The Fluxx explores standout spaces from this year’s showcase, highlighting the interior design trends, materials, colour palettes, and designer narratives that are shaping the future of high-end residential interiors.
Phillip Jeffries Study — Designed by Staffan Tollgård
Photography: James McDonald
Interior architect Staffan Tollgård brings a sense of calm and purpose to the Study, a space designed in collaboration with wallcovering brand Phillip Jeffries. This room is a textbook example of how minimalist interior design can evoke warmth, depth, and meaning.
Inspired by Scandinavian design principles and Japanese wabi-sabi, the space champions natural materials, architectural lines, and tactile finishes. Limewashed plaster walls in soft blue-grey tones shift subtly with the daylight, enhancing the atmosphere of quiet contemplation. A bespoke leather-clad drinks cabinet and sculptural furnishings anchor the room with understated elegance.
Tollgård’s vision offers insight into the growing demand for home office spaces that feel like sanctuaries—where intentional design supports focused, creative living.
Nucleus Media Room — Designed by Alexandria Dauley
Photography: James McDonald
Alexandria Dauley redefines the modern media room with her cocooning, tech-integrated design that combines functionality with layered visual richness. The Nucleus Media Room is swathed in moody, earthy hues, while soft-touch materials deliver both acoustic control and tactile pleasure.
The hero of the room is the high-performance Nucleus sound system, which has been seamlessly integrated into bespoke walnut joinery. Rich velvets, tactile weaves, and ambient lighting come together to create a space that blurs the line between technology and design.
Dauley’s approach speaks to a wider trend in contemporary home design—creating spaces that support both relaxation and high-function use, all while remaining visually curated.
The Curator’s Room — Designed by Spinocchia Freund for Stark
Photography: James McDonald
In The Curator’s Room, Spinocchia Freund creates an interior that’s both reflective and refined. This is a space where interior architecture, art curation, and emotional storytelling intersect.
Clad in warm oak panelling and centred around a symbolic, custom-designed Stark rug, the room feels like a sanctuary for thought, reading, and introspection. Layered textiles from Pierre Frey and carefully chosen artworks nod to the creative legacies of female artists and collectors.
With its deeply intellectual design language, this space champions interiors that go beyond aesthetics—offering depth, context, and meaning.
Samuel Heath Bathroom — Designed by Laura Hammett
Photography: James McDonald
Designer Laura Hammett channels the glamour of Art Deco interiors with a modern sensibility in this statement bathroom, created in collaboration with Samuel Heath. With bronzed metal fixtures, gold églomisé wall panels, and a cinematic Deco chandelier, the room is a celebration of luxury bathroom design.
The luminous materials—paired with soft lighting and marble accents—evoke indulgence and intimacy, making this bathroom feel more like a private retreat than a purely functional space.
Hammett shows us that modern bathrooms can be both sensual and smart—spaces where design elevates everyday rituals.
Living Room — Designed by Kelly Hoppen CBE for Visual Comfort & Co.
Photography: James McDonald
Kelly Hoppen CBE returns with a signature neutral palette and tactile layers in a Living Room designed in partnership with Visual Comfort & Co. Known for her timeless style and serene spaces, Hoppen creates an interior that’s both luxurious and deeply relaxing.
A symphony of soft damask textiles, rich upholstery, and curated lighting designs gives this room a balanced, elegant aesthetic. The visual warmth is enhanced by sculptural light fixtures that add mood and depth.
This space exemplifies how lighting design plays a vital role in contemporary interiors, shaping not just visibility but emotional tone.
Dedar Library — Designed by Pirajean Lees
Photography: James McDonald
The Dedar Library by Pirajean Lees is a poetic, circular space crafted for introspection. Encircled by mirrored columns and swathed in rich Dedar textiles, this intimate interior feels both open and deeply personal.
A standout feature is the bespoke record-inspired rug by Jennifer Manners and the sculptural “record chair” designed exclusively for the room. Together, they add rhythm and depth to a room that feels like a meditative hideaway.
As an example of sensory interior design, this library places emphasis on tactility, material richness, and emotional connection.
Powder Room — Designed by Nicola Harding for Drummonds
Photography: James McDonald
Nicola Harding proves that small spaces can make a big impact with this richly layered powder room for Drummonds. A tented ceiling, jewel-toned walls, and antique lighting set the tone for a whimsical yet sophisticated interior.
Heritage craftsmanship is on full display with Drummonds’ double vanity and traditional brassware, while patterned tiles and moody colours inject energy and charm. This space exemplifies the resurgence of the statement powder room as a canvas for bold design experimentation.
Dining Room — Designed by Peter Mikic for Benjamin Moore
Photography: James McDonald
Designer Peter Mikic transforms the traditional dining room into a theatrical, colour-drenched experience. With Benjamin Moore’s saturated paints as the backdrop, Mikic layers bold furniture, vintage Lucite chairs, and dramatic lighting to create a room that feels both glamorous and modern.
A monolithic dining table by Kaizen Furniture commands attention, while art and accessories complete the storytelling. This room is a testament to the rising popularity of maximalist interiors, where colour and creativity reign supreme.
Shepel’ Home Bar — Designed by Toni Black of Blacksheep
Photography: James McDonald
The Shepel’ Home Bar, designed by Toni Black, is a celebration of craftsmanship, storytelling, and family. Hidden behind marquetry-clad doors, this luxury home bar balances refined detailing with playful, emotional resonance.
Custom joinery in tonal woods and brushed brass is elevated by the inclusion of original artwork from Black’s daughter, Kaylah, adding personal significance. It’s a deeply human space that celebrates bespoke interior design and the role of memory in the home.
WOW!house 2025 and the Future of Interior Design
WOW!house 2025 proves once again why it’s a must-see event for the global interior design community. More than a showcase, it is a fully immersive experience—one that spotlights the best in luxury materials, bespoke craftsmanship, and creative innovation.
From tactile libraries to cinematic bathrooms, statement powder rooms to sculptural dining spaces, the rooms at WOW!house reflect the direction that high-end interior design is heading: thoughtful, emotional, bold, and ever more personal.
For interior designers, architects, stylists, and design lovers, this is more than a tour—it’s a masterclass in creating exceptional spaces.