Nikki Beach Dubai: Coastal Luxury, Culinary Culture & Entertainment
Nikki Beach Dubai: Where Coastal Luxury, Culinary Culture and Entertainment Meet on Pearl Jumeira
A global lifestyle destination redefining beach club culture, luxury dining and contemporary hospitality in Dubai
Few destinations in Dubai can lay claim to shaping the city’s modern hospitality culture, but Nikki Beach Dubai has done exactly that. Over the past decade, this iconic destination has become a symbol of contemporary, barefoot luxury, uniting music, dining, design and entertainment into one of the region’s most coveted social experiences. Located on the pristine shores of Pearl Jumeira, Nikki Beach Dubai is more than a beach club, it’s a curated lifestyle environment where days flow effortlessly from Mediterranean lunches to sunset beats, late-night energy and ocean-front glamour. For travellers and residents seeking the best of Dubai beach clubs, it remains the ultimate address.
Following a major renovation in 2024, Nikki Beach Dubai has emerged with a refreshed architectural identity that honours its iconic all-white aesthetic while introducing warmer tones, artful accents and a stronger connection between music and dining. The redesigned, air-conditioned restaurant, framed by floor-to-ceiling glass, opens directly onto the pool deck, creating a seamless indoor-outdoor flow. Hand-painted murals, bold yellow and terracotta tiles, sculptural daybeds and a sleek DJ pavilion reflect Nikki Beach’s global design language while grounding it in Dubai’s contemporary coastal mood. At the centre of the experience is music, curated with purpose. Led by resident DJ and Global Music Ambassador, Mademoiselle Sabah, the sound is sophisticated, international, and deeply connected to the brand’s heritage of Celebrating Life, shaping the club’s unmistakable atmosphere.
Coastal Dining, Reimagined
With a renewed focus on food, the restaurant at Nikki Beach Dubai has positioned itself as one of the city’s most exciting destinations for luxury dining on the beach. The menu, crafted by award-winning chef Kavish Chimajee, blends locally sourced ingredients with flavours inspired by Nikki Beach’s global footprint, offering healthy salads, contemporary sushi, fresh catches, refined small plates and generous, shareable dishes designed for long, leisurely lunches. Signature beverages, smoothies, mocktails, large-format cocktails and international wines round out a culinary program designed around sun, sea and social connection. Whether sitting in the stylish new dining space or ordering from a private cabana, guests experience the same commitment to culinary excellence, a rarity on Dubai’s beachfront.
The Sound of the Shore: Music, Movement and Private Moments
Music has always been the emotional heartbeat of Nikki Beach, and in Dubai that legacy continues through Mademoiselle Sabah, whose influence extends beyond the turntables. As the brand’s Global Music Ambassador, she curates playlists that define the mood of villas, suites and dining spaces, while bringing her signature sound to international stages from Saint-Tropez to New York City.
Her performances at Nikki Beach Dubai transform afternoons into immersive, melodic experiences, blending deep house, afro rhythms and coastal energy that moves effortlessly from laidback daytime vibes to sunset euphori
Nikki Beach Dubai also curates private events and celebrations, from intimate beachfront gatherings to large-scale launches, weddings and VIP takeovers. Dedicated event teams, bespoke menus and live entertainment can be tailored to ensure each celebration becomes a moment worth remembering, capturing the brand’s philosophy of connection, creativity and joy.
Wellness at Nikki Beach Resort & Spa Dubai
While Nikki Beach is celebrated for transforming beachfront dining and entertainment in Dubai, it also offers spaces designed for stillness and wellbeing. Within the wider Nikki Beach Resort & Spa Dubai, guests can access restorative treatments at Nikki Spa, personalised fitness at Tone Gym and outdoor pursuits including beach yoga, paddle boarding and guided workouts. Temperature-controlled pools, private shoreline and a relaxed coastal environment create a setting where guests can restore energy as easily as they expend it, balancing sensory and serene.
Opened in 2017, Nikki Beach Resort & Spa Dubai features 118 contemporary rooms and suites, including the largest suite in Dubai, alongside 15 private pool villas overlooking the Gulf. The interiors mirror the brand’s European-inspired approach to luxury, light, tactile and minimalist, where personalised mood lighting, in-room entertainment and the brand’s signature MyBar concept redefine hospitality for the Dubai luxury travel market. Guests are steps away from the beach club, yet worlds away in terms of privacy, creating a unique balance of retreat and revelry.
A Touching Legacy
The legacy of Nikki Beach is rooted in something deeply human. In 1998, the brand began as a beautiful butterfly garden and café in Miami Beach, created to celebrate the life of Nicole Penrod, who tragically passed away at the age of 18. Her father, entrepreneur Jack Penrod, honoured her favourite elements, butterflies, orchids, sunflowers and flowing white curtains, transforming grief into a sanctuary of beauty, community and joy. What started as Café Nikki soon evolved into a place where music, dining, fashion, entertainment, film and art converged, attracting an affluent audience and inspiring the expansion of the concept onto the beach. Today, the spirit of Nicole and the philosophy of Celebrating Life remain central to the brand’s ethos, emotional resonance and global storytelling.
From that early garden in Miami to its global footprint today, Nikki Beach Hospitality Group has become one of the world’s most influential lifestyle operators, spanning beach clubs, resorts, dining concepts and pop-ups in destinations including Saint-Tropez, Ibiza, Marbella and Dubai. Led by cofounder, owner and CEO Lucia Penrod, the brand continues to evolve with a commitment to transformative hospitality, expanding its portfolio with new concepts like Lucia and Maison Mer, each with its own distinct culinary vision.
A New Chapter on the Shores of Pearl Jumeira
As Nikki Beach Dubai enters its second decade with a refreshed design, acclaimed culinary direction and a new wave of programming, it continues to set the benchmark for luxury beach club culture in the Middle East. In a city now saturated with beachfront concepts, Nikki Beach Dubai remains the pioneer, the one that defined the category, set the pace and continues to evolve while staying true to its mission: creating spaces that celebrate life through connection, creativity and shared experience.
With sunrise yoga, ocean-front lunches, curated music, sunset champagne and nights that unfold into something unforgettable, Nikki Beach Dubai remains the place to experience coastal luxury at its most refined. As Dubai steps into a new era of lifestyle travel, this iconic beach club stands ready to define the next chapter.
Photography, Nikki Beach Hospitality Group