Every Sofa Tells a Story
Every Sofa Tells a Story – Inside the Design Vision of Sofa Club
Once a digital experiment, Sofa Club has evolved into one of Britain’s most distinctive design-led interiors brands, bringing a fashion sensibility to the world of contemporary luxe furniture. Known for its clean architectural lines, tactile materials, and quietly confident aesthetic, the brand has redefined modern living, proving that a sofa can be both a style statement and a space for comfort.
The Sofa Club team, left to right: Charlotte, Monika, Faye, Iliana and Olivia.
Behind the brand’s meteoric rise is a team of five creative women who have shaped its identity from the inside out. Together, they’ve built more than a company, they’ve built a culture, blending creativity, strategy, and emotion to make Sofa Club one of the UK’s leading voices in modern interiors.
A New Era of Design-Led Living
At the heart of Sofa Club’s philosophy lies connection: between form and feeling, digital and physical, brand and audience. “Social media isn’t just our shop window, it’s where the story begins,” explains Charlotte Taylor, who has transformed the brand’s online presence into a living, breathing design narrative. Through filmic campaigns, collaborations and behind-the-scenes glimpses, she has built an engaged community drawn to Sofa Club’s aspirational yet accessible vision of home.
That vision takes visual shape through Creative Director Faye Leadbeater, whose campaigns borrow more from editorial photography than traditional advertising. “We approach every collection the way a fashion house would,” she says. “Each one is built around tone, texture, and emotion.” Her direction gives the brand its signature edge, editorial-style imagery, sculptural silhouettes, and seasonal palettes that balance sophistication with personality.
As Brand Director, Olivia Smith ensures that everything from campaigns to customer journeys feels cohesive. “Sofa Club has always been more than a furniture brand, it’s a culture brand,” she notes. “It’s about how people want to live, modern, expressive, and deeply personal.” Her work ensures that Sofa Club’s language of design stays elegant, conversational, and unmistakably contemporary.
Storytelling drives everything. Iliana Olymbios, who leads PR and content, has helped position Sofa Club within the wider conversation on British interior design and cultural creativity. “It’s not about reach, it’s about resonance,” she says. Her strategy has landed the brand in Stylist, Good Housekeeping, and other leading titles, helping to define Sofa Club as a tastemaker within the luxury interiors landscape.
The Fashion Edit, from left to right Eni’s Wardrobe, Monika Puccio and Georgina Blaskey
Meanwhile, Design Director Monika Puccio, a former fashion buyer, curates’ collections that blend comfort, craftsmanship and longevity. “Buying isn’t about trends, it’s about timelessness with a twist,” she says. From the sculptural forms of the Carmen Collection to the soft linen finishes of Palermo and Vienna, each range carries Sofa Club’s balance of editorial elegance and everyday comfort.
The Fashion Edit – Where Style Meets Interiors
This October, Sofa Club launches The Fashion Edit, a new series exploring the meeting point between fashion and interiors through the perspectives of three leading voices in style and design. Across the month, audiences can expect weekly masterclasses, style guides, and curated insights from Monika Puccio, Georgina Blaskey, and Eni’s Wardrobe, three women redefining what it means to live beautifully.
“Led by unapologetic women in style and spirit, The Fashion Edit is about more than interiors, it’s about reimagining the sofa as a canvas for self-expression,” says Faye Leadbeater, Sofa Club’s Creative Director. “This marks the next chapter of Sofa Club, where women in fashion lead the future of furniture.”
Far more than a campaign, The Fashion Edit is a celebration of creative women, community, and the evolving dialogue between fashion and design. It captures the spirit of modern interiors, a space where comfort meets craftsmanship and where design becomes deeply personal.
Each expert shares their approach to designing a home that feels both chic and
Monika Puccio, DesigN Director For the sofa club
The Everyday Chic Choice: Comfort meets style for effortless living.
The Marylebone Range, starting from £750
Inspired by London’s timeless elegance, The Marylebone combines deep, structured cushions with refined tailoring. Its low-slung silhouette and neutral upholstery make it a versatile centrepiece for contemporary living rooms, where form meets function with quiet sophistication.
The Kate in Stormfront , starting from £1,199
A modern classic reimagined, The Kate features smooth, sculptural arms and cloud-soft cushioning in a storm-grey fabric. Designed for both statement and comfort, it’s the ultimate blend of urban polish and understated luxury.
Georgina Blaskey, Fashion & Interiors Editor
The Statement Sofa: Not just a seat, but a stage for life’s highs, lows and everything in between.
The Carmen Range starting from £1,499
Curvaceously elegant yet bold, The Carmen draws inspiration from mid-century forms. With its elongated seat, artisanal stitching and rich fabric options, it transforms the living space into a gallery of texture and tone, where design takes centre stage.
The Kew in Twilight Sage, starting from £1,099
Subtle and sophisticated, The Kew embodies botanical calm. Upholstered in a soft sage-green fabric, its gentle curves and slender proportions lend a refined, organic feel, perfect for modern interiors seeking serenity and balance.
Eni’s Wardrobe, Fashion Stylist & Creator
The Fashion-First Piece: A bold design that turns your living space into a runway-worthy backdrop.
The Clea Range, starting from £599
Playful yet poised, The Clea is designed for those who see furniture as fashion. Its chic proportions, generous cushions and statement-making lines bring personality to the home. Available in Bare Beige with additional options one lush one-seater, perfect for smaller spaces.
The Niko in Mocha , starting from £749
Effortlessly elegant, The Niko pairs soft mocha upholstery with precise tailoring and clean geometry. A design companion for layered interiors, where texture, warmth and design meet in harmony.
Design That Defines the Moment
Sofa Club’s success lies in its ability to turn interiors into experiences. Every campaign, collection and collaboration contribute to a larger cultural narrative, one where furniture becomes self-expression, and home is a canvas for design. The brand’s evolution mirrors a broader movement in the industry: luxury redefined not by price, but by creativity, emotion and authenticity.
In the world of Sofa Club, craftsmanship meets digital culture, and every sofa tells a story, one written by five women who are reshaping the language of British interiors and inspiring a new era of fashion-forward design.
For more details and to follow the series, visit sofaclub.co.uk