Black Lines Negroni Jeroboam: The World’s First Bottled Negroni
A luxury-format Negroni designed for modern entertaining, blending Italian tradition with statement-making presentation.
Few cocktails carry the cultural weight of the Negroni. First stirred in Florence in 1919, the iconic aperitivo was born when Count Camillo Negroni asked his bartender to fortify a classic Americano with gin instead of soda. Finished with an orange garnish, the Negroni quickly became a symbol of Italian elegance, restraint and ritual.
More than a century later, Black Lines has taken this legend and reimagined it at scale, unveiling the world’s first bottled Negroni Jeroboam, a striking three-litre format designed for serious Negroni devotees, collectors and hosts who understand that aperitivo hour deserves ceremony.
The World’s First Negroni Jeroboam
A modern classic, bottled at scale. Described as the Judi Dench of the cocktail world, the Negroni is short, strong and eternally relevant. Black Lines’ Jeroboam edition delivers 30 perfectly balanced serves, offering the same timeless flavour profile, simply magnified. This is not novelty for novelty’s sake. It is reverence, bottled.
Crafted in London with Traditional Precision
Each Black Lines Negroni Jeroboam is crafted using East London gin, Campari and Spanish sweet vermouth, creating a bold yet impeccably balanced aperitivo. Every three-litre bottle is labelled, corked, waxed and stamped by hand in Tottenham, reflecting a quietly luxurious production process that mirrors the drink’s enduring appeal.
As Orson Welles once observed, “The bitters are excellent for your liver, the gin is bad for you. They balance each other.” Black Lines understands that balance intimately.
Designed for Aperitivo Culture and Modern Hosting
Because five serves is never enough “If you’re an avid Negroni lover, then look no further than the world’s first Negroni Jeroboam created by the team at Black Lines. Thirty servings of the original red Italian aperitivo because five serves is never enough.”
This is a bottle made for serious foodies, for hosts who appreciate ritual, and for anyone who believes the act of pouring a drink can be as considered as the drink itself.
How to Serve the Black Lines Negroni Jeroboam
Chill the bottle thoroughly. Pour generously over ice. Finish with a slice of orange. Let conversation linger, let time slow, and allow aperitivo hour to return to its rightful place, civilised, indulgent and unhurried.