Loop & Twist: Timeless Design, Thoughtfully Made
Loop & Twist is a British furniture brand reimagining mid-century classics for modern life — creating pieces that feel as considered and enduring as the spaces they inhabit. Founded on a belief that great design should be timeless, sustainable, and thoughtfully crafted, Loop & Twist produces elegant, understated furniture with an emphasis on quality, clean lines, and quiet beauty.
At the heart of the brand is designer and founder Muha Moussallati, whose creative journey began in the city of Manchester, a place intrinsically tied to his family’s long-standing roots in textiles. Growing up surrounded by the influence of fabric, craftsmanship, and design, Muha developed a passion for making that honours both heritage and innovation. This connection to materiality and tradition continues to inform every piece within the Loop & Twist collection.
Launched in 2021, the brand has quickly become a trusted name in both residential and commercial interiors, appreciated by clients who value furniture with substance and soul. Their work can already be found in carefully curated spaces by Soho House, Heal’s, and Rocco Forte Hotels, a testament to the enduring appeal and refined aesthetic of their designs.
Each item within the Loop & Twist collection is handcrafted from sustainable European beechwood, a material chosen not only for its strength and beauty but for its minimal environmental impact. The brand works with skilled artisans who bring decades of expertise to every piece, ensuring exceptional quality, durability, and attention to detail. The result is a furniture collection designed to last — both in style and in craftsmanship.
While the aesthetic draws clear inspiration from mid-century design, Loop & Twist’s pieces feel firmly rooted in the present. The brand reinterprets classic forms with subtle, contemporary refinements, creating furniture that feels familiar yet fresh — versatile enough to complement a wide range of interiors, from modern apartments to boutique hotels and heritage homes.
Central to Loop & Twist’s philosophy is a respect for materials and process. Their approach is measured, rejecting fast furniture trends in favour of considered, sustainable production that prioritises longevity and function. For clients, it means furniture that not only elevates a space visually but also offers lasting performance, comfort, and character.
Thoughtful, sustainable, and designed to enhance the everyday, Loop & Twist creates furniture with soul — quietly confident pieces that stand the test of time. Their growing reputation reflects a new era of design appreciation, where quality craftsmanship, sustainability, and understated elegance matter more than ever.
Discover the full collection and explore their story at loopandtwist.com.